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  • Friday the 29th of May 2020 interested parties are invited to join Dr. Auma Obama and Timothy Challen, when the two enthusiasts visit Randers in connection with the charity golf tournament “Golf Fore Education”.

    Friday, 29th of May 2020, the charity organisation PDAid Foundation, which is headquartered in Randers, invites all interested parties to “Golf Fore Education”. The event will be held to benefit PDAid Foundation as well as the two NGOs Sauti Kuu Foundation and Kilimanjaro Initiative and will be held in cooperation with Rotary and Randers FC. The event is backed by Randers Municipality with visits to various educational institutions in Denmark.

    I am incredibly pleased that PDAid Foundation with Golf Fore Education can support organisations who, like PDAid Foundation, do their utmost for the future of the African Youth. Sauti Kuu Foundation and Kilimanjaro Initiative are founded by committed influencers, who make a tremendous difference with powerful attitudes and extraordinary vigour, says Dennis Lundø Nielsen, founder of the PDAid Foundation in Denmark. 

    The Sauti Kuu Foundation and Kilimanjaro Initiative were founded by Dr. Auma Obama and Timothy Challen, respectively. During the charity golf event on 29th of May, they will both tkae part in a round of golf on the beautiful course at Randers Golf Club, where up to 150 people will have the opportunity to participate. Obama and Challen will also attend the subsequenct charity dinner at Randers FC's home ground at Cepheus Park in Randers. Numeros activities will take place during the evening, including both auctions, in support of the three organisations, as well as speeches, including one of the African youths who has been through the programmes.

    For Education and the United Nations Sustainable Development Goals
    The PDAid Foundation works every day to support children and youth in Kenya who need a helping hand in life. The organisation hopes, through the Golf Event, to secure funding, which will among other things, help to provide better education for the Youth in Kenya.

    Each year we take mentees into a mentoring program, which was created in collaboration with the DanishAssociation “Talent Scouts”. With the funds from Golf Fore Education, we will be able to finance two or three years of education for two mentees, says Dennis Lundø Nielsen and continues:

    Similarly, the Sauti Kuu Foundation will use the donations from the event to implement the Healthy Kids Project, whose main purpose is to prevent child malnutrition. The donations will help reach approximately 650 children and ensure that as many children as possible, as well as their families in Nyangoma Kogelo, in Western Kenya, are educated in healthy eating habits and gain access to a healthy diet, with the ingredients originating directly from their gardens. 

    The Kilimanjaro Initiative, in turn, will fund a project with guidance and support for Youth who have been subjected to traumatic experiences, along with a three-week self-development program for 10 Youth, which culminates in a trip up Mount Kilimanjaro, together with their coach, as well as business people from all over the world, who are mentors for these 10 Youth.

    PDAid Foundation is also continuously working on increasing the focus on, and knowledge of, Sustainability and the United Nations Sustainable Development Goals (SDGs). The Golf Fore Education charity event has therefore been created around the Goals and supports 4 specific SDGs; Quality Education, Partnership for Action, Poverty as well as Reduction of Inequality. This will be reflected both on and around the golf course.

    The event will be held on Friday 29th of May 2020 and will be held with assistance from Rotary and Randers FC as well as the support of Randers Municipality.


    About Sauti Kuu Foundation
    Sauti Kuu Foundation (SKF) is a non-profit organization established and registered in Kenya in 2010 and in 2011 in Germany respectively. The Foundation operates in Alego Nyangoma, Siaya County and has offices in Kenya and Germany. Sauti Kuu (meaning “Powerful Voices” in Kiswahili) works with disadvantaged young people, particularly rural youth, to help them and their families utilize locally available resources to improve their living conditions. Using the principle “use what you have to get what you need,” Sauti Kuu teaches these young people and their families to recognize, appreciate and use the locally available resources – in particular land, as an asset to elevate themselves out of poverty.

    About Kilimanjaro Initiative
    The Kilimanjaro Initiative organises an ascent of Mount Kilimanjaro every year – also known as Kilimanjaro Climb. The Kilimanjaro Initiative focuses on offering young people self-development classes to enable them to change their lives and become positive change agents in their communities.

    About PDAid Foundation
    The PDAid Foundation works towards improving local conditions through talent development in disadvantaged communities in Kenya under the motto: “Never give up. Believe in yourself”.

    KI PDAid

     Kilimanjaro Initative and PDAid Foundation climb Mount Kilimanjaro together with the Youth who are participants in the KI self-development programme.

  • After years of collaborating with universities and international programs supporting efforts of sustainable leadership, the Danish SME, Phoenix Design Aid A/S (PDA) now expands its CSR mindset to a global level. This February, PDA will launch the 'PDA Foundation A/S' - a structured, global, talent, support program, based on sponsorship and mentoring with a focus to develop burgeoning, young talent in developing communities.

  • In the spring of 2018, Founder of PDAid Foundation Dennis Lundø Nielsen climbed Mount Kilimanjaro for the third time. During the climb, a lot of incredible photos were taken and they have now come together in this new film about the Foundation and one of its key activities: the annual climb of Mt. Kilimanjaro, arranged by the Kilimanjaro Initiative. The goal of the climb is to encourage young people to have self-belief and to provide opportunities such as the PDAid Foundation support and mentor program. This program enables the young people to take on a constructive role in their communities.

    The 2018 climb followed the Rongai Route - a 7-day route, climbing at a gradual pace. Founder of the PDAid Foundation, Dennis Lundoe Nielsen had an extraordinary experience this time too. But, it was also challenging due to extreme weather conditions which you will get a sense of in the film.

    Watch it here

    Enjoy!

  • With the support of the Kilimanjaro Initiative and sponsorships in place, the PDAid Foundation plans to enroll four new mentees in the PDAid Foundation support program by 2017.

    With the support of the Kilimanjaro Initiative and sponsorships in place, the PDAid Foundation plans to enroll four new mentees in the PDAid Foundation support program by 2017.

    It has been two years since Dennis Nielsen and wife Pia Nielsen joined the Kilimanjaro Initiative (KI) for their first hike up Mount Kilimanjaro. The 2014 climb was a life-changing event, resulting in the establishment of the PDAid Foundation and the enrolment of the two young mentees, John and Benta. The two mentees have thrived in their positions as students – John at the Kenya Institute of Management and Benta at the Kenya Association of Professional Counselors.

    A couple of months back, Dennis travelled from Denmark to Kenya to rejoin KI for its 10th anniversary celebrations before attending this year’s climb of Mount Kilimanjaro. The goal of the climb was to encourage young people to have self-belief and offer them opportunities - such as the PDAid Foundation and the UNFCU Foundation - enabling them to take on a constructive role in their communities. For that exact reason, the Kilimanjaro climb is a key activity to the PDAid Foundation. Dennis took the opportunity to explore the potential for future mentees among the participating youth, which resulted in the recent commitment to let four new mentees enter the program. With the support of KI and sponsorships in place, the PDAid Foundation plans to enroll the new mentees by 2017.

    On the account of this year’s climb to the summit of Mount Kilimanjaro, the PDAid Foundation introduces its new film:

    Ny kili box

  • This fall, two Kenyan youth from dis-advantaged communities enter the support program of newly established PDAid Foundation. Through scholarships and mentorships, the PDAid Foundation will support Bentamegan Pritie and John Senteu to become positive agents of change within corporate and societal management. The overall goal is to assist young individuals from developing countries with their personal professional aspirations and to provide them with skills that they can use to positively affect their local communities.

    In September 2015, Bentamegan who grew up in Nairobi started a course on counseling and management. Having experienced traumatic experiences in her young life, Bentamegan is keen to provide support to youth who suffer from post-traumatic stress, a condition that receives limited consideration in the development of informal settlements.    John, a young Masaai who comes from Loitokitok at the foot of Mount Kilimanjaro, will start a business management course in October.  He is keen to acquire skills that will enable him to set-up small businesses in his home-town and to contribute to the economic development of the region where he grew up.

    A foundation for positive changes
    The PDAid Foundation, founded by Dennis and Pia Nielsen, is built on a concept of offering not only sponsorship but also mentorship aspiring youth. During their courses, Benta and John will receive individual tuition and guidance from Danish and Kenyan professionals, with the aim of giving them extra encouragement and skills to maximize the benefits of their respective course and provide them with skills geared towards sustainability and community development.

    A new journey
    John believes the course in management will get him closer to his goal of creating a sustainable business in his local neighborhood. Yet John has further aspirations for his future, namely to “become a community health worker”. John further states: “due to the poor standards of living from my people, it has urged me to have an ambition of at least bringing my community to a better level.” John’s aspirations and dreams for the future is a perfect match to the vison of the PDAid Foundation.
    Bentamegan feels "honored and privileged to be a part of this amazing foundation", and that she is very excited about finally getting a chance to “change her life forever” when starting her education within psychological counseling. She said “I have had the most terrible young life, with little support. I want to assist young women and men who have to overcome hardships so that they can have a better life and contribute more towards our society.”

    As a symbol of engagement in the PDAid Foundation, both John and Bentamegan will receive a Mandela Bangle. The purpose of the Bangle initiative is to generate funds for the cause of HIV and AIDS while helping the ones who suffer from it during the process. The funds generated from the project are allocated to build school libraries for junior schools in South Africa, thus teaching the children that they have the possibility to get an education and thereby change their future. The Bangle therefore symbolizes the pure essence of the PDAid Foundation and reminds the mentees to keep their spirits up and to pursue their future.

    A two-way commitment
    Both mentees will attend school according to their respective paths, and will furthermore communicate the outcome of their efforts on a regular basis. The feedback channel has been set up as a term of agreement for the mentees in order to proceed in the PDAid Foundation program. The communication with their mentors will give the youth an opportunity to discuss and elaborate on how their month has passed by; for instance their general experience of the school, professors and classes, including assignments, tasks and exams. Elaboration on which social tasks within their respective communities they have engaged in, and lastly how they are doing in general in their private life, focused primarily on their daily challenges and overall spirt and well-being.

    Close collaboration with Kilimanjaro Initiative
    The PDAid Foundation is working closely with Kilimanjaro Initiative (KI), a Kenyan based non-Governmental Organization, to oversee the progress of its mentees in Kenya. Additionally, KI will be in constant communication with Benta and John’s schools in order to clarify and ensure that everything is going according to the plan. KI constitutes a perfect match as the local partner to the PDAid Foundation. It is managed by youth from disadvantaged communities in Nairobi, helping to build a strong platform of change involving the public and private sectors. Dennis and Pia Nielsen are confident that the foundation is on the right track, and is attracting and seeking further private sector involvement in supporting the capacity building of our younger generations.

    Further information about the PDAid Foundation
    The launch took place on the 27th of February 2015, during the ‘Fight for your Neighbour’ event at Nyayo Stadium in Nairobi, Kenya. While announcing the launch of the PDAid Foundation, the Danish Ambassador to Kenya at the time, Geert Aagaard Andersen, stated that he and the Danish Embassy hope to achieve viable improvements within growth, democracy and human rights in developing countries. Based on the PDAid Foundation and its launch, a short video has been produced. To view the video in full, please click here.

    To gain further information and to engage in John and Bentamegan’s educational journey, please visit the PDAid Foundation Facebook page.

  • Phoenix Design Aid's managing director, Dennis Nielsen, climbed to the summit of Mount Kilimanjaro earlier this year, thereby placing social responsibility at the absolute centre of the company's attention.

    The initiative

    "With better understanding, endurance and cooperation it is possible to reach new peaks." Having this slogan in mind, the Kilimanjaro Initiative carefully selected and united 10 youths and 14 representatives from the private and public sectors under the same goal: To successfully climb Mount Kilimanjaro as part of an attempt to raise funds for community projects in Kenya and Tanzania. A personal invitation allowed managing director Dennis Nielsen to participate in this event. To Dennis Nielsen, Phoenix Design Aid's commitment to the Kilimanjaro Initiative undoubtedly arises from a strong social responsibility. "CSR is an integral part of our business strategy, and has given us the strength to take on the challenge and climb the summit of Africa to support a commendable cause", he says.

    Mentorship

    Mount Kilimanjaro acts as a perfect metaphor for life. It teaches climbers to understand the environment, work in teams, walk one step at a time, and persevere. The journey made it possible for the participants to exchange experiences across cultures and borders as well as dreams and plans for the future. Talks of this kind actually resulted in close ties among the participants. Dennis Nielsen spent many hours in close dialogue with John, a 23-year old, unemployed, Kenyan with limited means and network. It was obvious to Dennis that he was dealing with a young man who had great potential, talent and drive. And Dennis Nielson decided to help John make his dreams and goals come true. They agreed to keep in touch so Dennis could be John's coach and mentor during the years to come, by following his development and contribute with advice and guidance. Initially, the communication between the two is handled via e-mail while better channels for mentoring are being established.

    The fact that Dennis Nielsen himself participated in the Kilimanjaro climb clearly emphasises the company's desire to make a difference. The mentor agreement is but one of many success stories from this year's Kilimanjaro climb and many participants can report on similar actions to promote further development and follow-up. Dennis Nielsen puts it into words: "It upsets me that people with such obvious talent do not get a chance to use their potential, and I hope that my collaboration with John will make his talent flourish".

  • The PDAid Foundation was successfully launched during the ‘Fight for your Neighbour’ event held at the Nyayo Stadium in Nairobi, 27 February 2015.

    Attending the event, and equally supporting the foundation, were highly profiled people - among these: Mr. Geert Andersen, the Danish Ambassador to Kenya, Mr. Robert F. Godec, the U.S. Ambassador to Kenya, a representative of UK High Commission, Hon. Dr. Hassan Wario Arero, Kenya Sports Cabinet Secretary and Dr. Auma Obama, Director of the Sauti Kuu Foundation.

    Fight for your Neighbour event
    The launch of the PDAid Foundation took place during the ‘Fight for your Neighbour’ event at Nyayo Stadium in Nairobi, organized by Kilimanjaro Initiative in support of Fight for Peace’s Global Alumni Program, which uses boxing and martial arts to engage and support young persons to become positive role models in their communities. Participants came from around the world, including more than 500 youth and a group of influential people, including ambassadors of Denmark and USA as well as representatives of high commissions and cabinet secretariats in Kenya. The event was a roaring success, including not only the launch of the foundation but also, speeches, music, dance performances, boxing and martial arts.

    “The launch of the PDAid Foundation proved very successful, and quite honestly with a turnout larger than expected. It pleases me to see nations unite in order to share knowledge and create a sense of local community - a community with a confidence that the PDAid Foundation provides the necessary means to improve the situation of young individuals in developing countries.”
    – explains Founder, Dennis Lundoe Nielsen

    While announcing the launch of the PDAid Foundation, the Danish Ambassador to Kenya, Geert Andersen, stated that he and the Danish Embassy hope to achieve viable improvements within growth, democracy and human rights in developing countries. The ambassador stressed that strong community is best achieved through local support, and expressed his hopes that PDAid Foundation would act as a stepping-stone towards this goal.

    PDAid Foundation
    The PDAid Foundation represents a concept for sponsorship and mentoring of young talents. Through education, financial means, personal communication and mentorships, the PDAid Foundation supports young talents in becoming positive change agents within corporate and societal management. The overall goal is to help young individuals from developing countries to positively change the conditions within their local communities. Building on the concept of a mentoring programme, the aim is to influence young individuals to develop good attitudes and solid values within the fundamental issues of human rights, democracy and sustainability.

    Partnership with the Kilimanjaro Initiative (KI)
    The foundation cooperates with local NGOs in developing countries on talent development, which stems from a belief that future leaders - if provided with the right support and influence - will contribute positively to the development of their communities.

    The notion of the foundation stems from the collaboration initiated through the ‘Kilimanjaro Initiative’ NGO (KI) headquartered in Kenya. The main objective of KI is to encourage young people to have self-belief and to assist in providing opportunities that will enable them to take on a constructive role in their communities. As a key feature of its activities, KI organizes an annual ascent of Mount Kilimanjaro, the highest mountain on the African continent. Through its wide range of youth-based community activities and expertise within local logistics, KI constitutes a perfect match as the local partner to the PDAid Foundation.

    Building on a solid collaboration with KI as the local partner, the PDAid Foundation seeks further collaboration with private and public sponsors, relevant organizations and NGOs in order to locate and support suitable talents, through sponsors and mentors – the latter primarily from the private business world.

    First two mentees
    John Senteu Letite, a 24-year-old Kenyan, is the first of two participants to the PDAid Foundation. John joins the programme with a hope that it will help him develop through mentorship and education. Bentamegan Pritie, a 25-year-old Kenyan, is the second participant to the foundation. Bentamegan states that she is going to give the PDAid Foundation her “undivided attention, and work hand in hand with everyone in it to make sure it pushes through”. Moreover, Bentamegan says that she feels “honoured and privileged to be a part of this amazing foundation”, and that she “would like to see others benefit from it in future”.

    Kenya lacks job opportunities, and both John and Bentamegan suffer from financial difficulties, which makes the foundation stand out as highly important to them both.

    Mentors
    As the founders of the PDAid Foundation, Dennis and Pia Nielsen have appointed an Advisory Board of highly competent individuals within their particular field of expertise. The Advisory Board members have acquired knowledge to influence young people and develop good attitudes and values within the fundamental issues of human rights, democracy and sustainability.

     

  • In 2014 Phoenix Design Aid is actively supporting the Kilimanjaro Initiative – a commendable project that brings together youth and community stakeholders from around the world to raise awareness of youth-based development issues in the urban areas of East Africa.

    In February this year the Kilimanjaro Initiative carefully selected and united 10 youths and 14 representatives from the private and public sectors under the same goal: to successfully climb Mount Kilimanjaro as part of an attempt to raise funds for community projects in Kenya and Tanzania. Following a personal invitation, Phoenix Design Aid’s managing director Dennis Nielsen and his wife Pia Nielsen participated in the event, offering both financial support and long-term obligations.

    With widely opposing backgrounds, living conditions and means, the participants shared only limited common ground, but during the five-day climb close friendships were born across the array of cultures, age groups and backgrounds. Common ground was established, and new ideas were born, enabling representatives from the private sector to offer the participating youths guidance, support and hope for the future. The Kilimanjaro Initiative’s slogan was put into exemplary practice: “With greater understanding, perseverance and teamwork, one can reach greater heights”.

    At Phoenix Design Aid we salute the Kilimanjaro Initiative and all of the amazing individuals who arranged the climb, carried the bags to each base camp, prepared the food and ensured the safety and well-being of all participants. We commend the Kilimanjaro Initiative for bringing together individuals who can help provide better opportunities for young men and women, raising funds for community projects and preventing those at risk from falling into unfortunate activities. Via cross-cultural dialogue the initiative helps these young men and women take on a constructive role and become agents of positive change in their respective urban contexts. At Phoenix Design Aid we take pride in offering our support to both the initiative in general and its participants.

    The Kilimanjaro climb was a memorable experience for all who took part, and Phoenix Design Aid subsequently documented the event in detail in a short film, offering both a day-to-day recount of the climb as well as details concerning the underlying purpose of the Kilimanjaro Initiative.

    The Kilimanjaro Initiative is an international non-governmental organisation (NGO) headquartered in the Republic of Kenya. Please visit the Kilimanjaro Initiative website for further information.

  • This summer, the young Kenyan woman, Sharon Wambui has entered the support program of PDAid Foundation. Through scholarships and mentorships, the PDAid Foundation will support the new mentee in becoming a positive agent of change within the local community.

    The overall goal of PDAid Foundation is to assist young individuals from developing countries with their personal professional aspirations and to provide them with skills that they can use to positively affect their local communities. This summer, Phoenix Design Aid funded the enrollment of a new mentee into the mentoring program. Dennis Lundoe Nielsen explains:

    “Sharon Wambui is simply a perfect match for the program of PDAid Foundation, and we look forward to following her journey”.

    Sharon Wambui began her journey exactly like previous mentees of the PDAid Foundation, when Timothy Challen, the founder of Kenyan NGO Kilimanjaro Initiative, encouraged her to join a youth group on the annual climb to the summit of Mount Kilimanjaro, which she accomplished. In this trip in March, she showed a great potential and was officially accepted into the support program by PDAid Foundation in July 2018.

    Sharon is 18 years old and was born and raised in Kibera, a slum area of Nairobi. From Sharon’s point of view, the most challenging part of her life has been poverty and lack of school fees. With the enrollment to the PDAid mentoring program, Sharon will have the opportunity to find her path through education and through conversations with her mentor.

    Sharon explains her dream in a few words by simply stating “I want to be a youth leader in my area.” This statement goes hand-in-hand with the mission of PDAid Foundation to focus on developing talent to improve conditions in disadvantaged communities by supporting local resources.

    With the support of the Kilimanjaro Initiative and sponsorships in place, PDAid Foundation plans to enroll more new mentees in the PDAid Foundation support program in 2019.