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Illustration of the Kilimanjaro Development Center made by Danish architectural firm, Caspersen & Krogh.

PDAid Foundation, supported by Danish design and communication agency Phoenix Aid Design, and its Kenya-based partner Kilimanjaro Initiative are setting up a center dedicated to youth empowerment at the foot of Mount Kilimanjaro – a hub where youth and experts can identify ways to best support disenfranchised communities. 

Set on 10 acres of land north of Loitokitok, Kenya, the center is a multi-purpose project.  The center will provide a platform where youth groups from disenfranchised communities in East Africa, and beyond, will have an opportunity to experience the great outdoors and receive educational support. Participating youth groups will determine sustainable solutions for their respective communities, in hand with local and international experts.

The center will focus on three key elements: the environment, education and sport. Youth groups will be central to our project,” said Dennis Lundoe Nielsen, CEO of Phoenix Design Aid and Founder of PDAid Foundation.

During an 8-day course, youth groups of up to 15 persons will take part in outdoor adventures and learn skills that will amplify their positive and constructive impact on their communities. Rock climbing, trekking, team building and tree planting, mixed in with bookkeeping and communications training will all be part of the course’s curriculum.

We want to give youth a place to think, get them to step away from their constrictive environments and determine ways on how they can improve their lives and those of others, with the support of experts,” said Dennis.

Moreover, the center will include a tree planting program to offset any of its emissions. It will also rely on solar energy and water retention solutions to neutralize the center’s impact on the environment. The center’s architecture will be inspired by Maasai Bomas, using traditional construction practices and materials.

Timothy Challen, who set up Kilimanjaro Initiative after being shot during an armed robbery in Nairobi, said:

Disenfranchised youth not only need to have opportunities, they need to have a sense of ownership in their development. This center is being designed to support their ambitions. Moreover, we will be working closely with neighboring communities so that they feel this project also belongs to them.”

The center is looking to host its first youth groups during the second half of 2024. The project is well underway.

Read more about the Kilimanjaro Development Center at www.kilimanjarodevelopmentcenter.org.

The Kilimanjaro Development Center supports four of the Sustainable Development Goals (SDGs).

  • SDG 3: Good Health and Well-Being (target 3.4)
  • SDG 4: Quality Education (target 4.1)
  • SDG 13: Climate Action (target 13.1)
  • SDG 17: Partnerships for the Goals (target 17.17)

For further information please contact:

  • Dennis Lundoe Nielsen, CEO at Phoenix Design Aid and Founder of PDAid Foundation
  • Tel. direct +45 2141 0906
  • E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it.

About Phoenix Design Aid:
Phoenix Design Aid A/S is an international design and communication agency with expertise in graphic design and digital solutions. With special emphasis on serving international and intergovernmental organizations, including United Nations and European Union agencies, non-governmental organizations (NGOs) and public authorities, the company carries out all projects in accordance with internationally recognized principles of social responsibility and United Nations requirements. Phoenix Design Aid is certified within the Sustainable Development Goals (11 targets within SDG 4, 12, 13 and 17), Quality Management (ISO 9001), Environmental Management (ISO 14001) and Occupational Health and Safety Management (ISO 45001).

About PDAid Foundation:
The PDAid Foundation was launched in February 2015 by the CEO of Phoenix Design Aid, Dennis Lundoe Nielsen, and Pia Nielsen with the support of the Kilimanjaro Initiative, headquartered in Kenya. In 2021, the foundation officially became an association. The PDAid Foundation (non-profit ) supports talented young individuals from disenfranchised backgrounds through education, financial assistance, personal communication and mentorships. The aim is to increase the leadership and management skills of young persons and encourage them to become positive agents for change at all levels of society.
The PDAid Foundation was officially launched on 27 February 2015 in Nairobi at an event where the Danish Ambassador in Kenya, Mr. Geert Andersen, announced the launch of the PDAid Foundation. Read more about the PDAid Foundation at www.pdaidfoundation.org.

About Kilimanjaro Initiative:
The Kilimanjaro Initiative is a non-profit founded by Tim Challen to assist youth from disenfranchised communities in Kenya and Tanzania. The PDAid Foundation and Kilimanjaro Initiative have previously collaborated on annual climbs of Mount Kilimanjaro. Together, they have led more than 700 climbers to the summit of Africa to raise awareness on social issues affecting youth. Read more about the Kilimanjaro Inititave at www.kiworld.org.